Domain Soup
Finding the right domain name
These days, it’s getting tougher by the min, all the 3, 4, 5, 6 and some 7 letter combination domains are all gone (purchased). Now, what do I do?
A new year, a new you (business you). Keep it simple, short… Questions, It’s time to create a new domain or find a new domain, find an alternative? What’s a domain broker? Whatever the reason, the strategy might be more difficult than you think. Loads of questions, it’s time for a domain buying strategy. More and more our domain strategy is put to the test, rankings, rage clicks, drops and more… all play a role in our evolving domain buying strategy. Keep ICANN handy, ICANN – Internet Corporation for Assigned Names and Numbers; on second thought, get to know ICANN and namecheap.
These days it might be just spelling out the business name, a service provided or an area of expertise… all not problem just a few years ago. Let’s start with domain brokers, we’ve used them, they are what they are ‘at a price’. Guess who wins in that transaction? Again, unless your trying to purchase an existing stable domain, coming out of pocket might be your best bet.
Tip, when trying to evaluate your next move – find a registrar, start with a few words that you might feel represent your brand or influence… try different domain sub-categories, partial and combined alpha-numeric characters etc., country codes and more. We tend to stay away from the .org’s, .co’s, and others like .net. More of a preference things, might even be more of a slight age thing, nostalgic may harkening the early dot.com days? Above all else, try and find something you can own (for a year). All joking aside, all domains are an annual expense, like it or not. It’s not the 20(teens) or early 2000’s; or earlier for that matter. It’s twitter handles and IG accounts, TikTok, ChatGPT and AI algo’s. Find something that sticks, a D.B.A. might be in order for some(not a lawyer, so consult where applicable) while others, might be content with a domain that is just catchy when available. Domains are pricey, finding the right one is not easy for that matter; just find something you can work with. Try it out, have a go!
The ICANN reference above, ICANN can do a lot of the leg work while doing your own domain research, domain brokers like Namecheap (more of a domain registrar), but there are thousands who do the same thing, domain sales… we try and find domain at the best price, what makes the most advantageous sense as well. Error on the side of caution, some owner don’t want to be found, i.e. private domain listings… be patient, make the right decision for your business or brand.