Lefty Logo, Textures
Lab Work – Lefty Textures and Patterns
Lefty Textures and Logo Patterns
Lefty Lacrosse
The client was looking for something new, to rebrand the business. After a few rounds of design concepts we landed on this this, the LL reversed leaving the spines of the Uppercase L back-to-back. The logo also depicts the ‘apex’ of the mountain, the highest point, showing elevation to the product and shortened ‘L’ horizontal bar representing the landscape. Additionally, the ‘fire-engine’ red is play-on of his own career at the University Of Massachusetts. Finally, while the logo was a success, as a stand alone design element, we learned overtime, the logo could be used in textures, highlighting elements, high fade/low opacity elements, background designs, and such. Great for rounding out website child pages, and merchandise/lacrosse materials.
The Expanded Form
XPF – The Expanded Form Band
Lab Work – XPF
XPF Band – Local VA, DC
Traditional Media • Cover Art • Artwork • Marketing
Local band in and around DC, known then as The Expanded Form. The Band was looking for new artwork. Design was inspired by the stenciled letters spray painted on various sound equipment, gear, boxes etc. Same for the latter, which included a red light bleaching out the stage. Giving the illusion and thought of you the viewer caught in the limelight.
SHCC
Shaker Heights Country Club Membership Website
Lab Work – SHCC
Shaker Heights Country Club
Web • Membership/Amenities Management • CMS Content Management • POS Point-Of-Sale • Membership/Payment System • Hosting • Social Marketing/Gorilla (less Traditional) Media • Marketing.
SHCC survives today, the club was looking to modernize ‘relations’ with club membership. Funding was secured and placed on club growth which included new amenities, POS point-of-sale system (which included club membership, management and amenities). All relative to a broader club initiative of club growth. These enhancements were not limited to the enhancement of the club, the golf course, pool and surrounding forestry improvements but structural improvements as well.
This omni channel approach, boosted club involvement both onsite and within the virtual space of personalized club offerings – Golfer membership, Family etc.). All club enhancements and membership directives specific to maintaining that ‘old world feel’, refined improvements, amenities tied to that experience while being brought into digital structure across the club; an experience unlike no other, traditions steeply rooted in the rich history and traditions of the city, the club, it’s people and club membership.
Kennedy Lacrosse
Training, One-on-One Skills & Goals, and Personal/Group Instruction – Kennedy Lacrosse
Lab Work – Kennedy Lacrosse
Kennedy Lacrosse – Experienced Personal and Group Instruction by Patrick Kennedy
Web • Hosting • Webmail • Social & Traditional Media • Marketing • Analytics
Local lacrosse business looking to advertise beyond local media paper limitations, expanding new lacrosse business partnerships virtually both with a social media presents and website. The business focused on young athletes with a high-energy, high-rep plan, steps to execute, while delivering results on the field and in the classroom.