Tag: marketing

Adverts – Iterative and Incremental, Design, Build, Release

Three simple points to drive home incremental successes, aim small, eyes on target and awareness to see beyond.

Aim small, finding wins that are impactful, can change experience in a positive manner and find the target. In not so many words, CBA, find cost effective ways to improve your customers experience. Eyes on target, bring a focus to your work, understand the value of customer diversity and how those opinions and experiences can improve your products and services in the market.

So, let’s dig into the image for a minute. I understand, you might ask, what is the significance around a stylized eye?. While it’s a illustration, zoomed in on a human right eye… cool colors, hard edges etc. Why an eye, right?

Vision, vision is the take away here. Having the ability to ‘see’, right or wrong, seeing (in some cases, using braille to see as an example). The image works more so for those who have vision issues per say, because the experience and the ability to see ‘value’ in a product or service is the point we are driving home. Do your customers understand the value in your products, service and more specifically the experience they might have when engaging in your product.

Next, understand or having the awareness to see beyond the trials and tribulations day-to-day. Understand the ups and downs in the market, how the ebb and flow takes place, the lifecycle of your product. With the satisfaction of learning from the experience, the challenge; the win. Testing is core to what we feel is the ‘learning’ process, the value gained from focusing on such a test, focusing on that test and learning from the outcome.

Final point, depending on budget, of course we have to understand the cost to such testing. However there are always ways to test your customers, learn from their experiences, understand how those ‘events’ change and/or improve your products lifecycle.