Lefty Logo, Textures
Lab Work – Lefty Textures and Patterns
Lefty Textures and Logo Patterns
Lefty Lacrosse
The client was looking for something new, to rebrand the business. After a few rounds of design concepts we landed on this this, the LL reversed leaving the spines of the Uppercase L back-to-back. The logo also depicts the ‘apex’ of the mountain, the highest point, showing elevation to the product and shortened ‘L’ horizontal bar representing the landscape. Additionally, the ‘fire-engine’ red is play-on of his own career at the University Of Massachusetts. Finally, while the logo was a success, as a stand alone design element, we learned overtime, the logo could be used in textures, highlighting elements, high fade/low opacity elements, background designs, and such. Great for rounding out website child pages, and merchandise/lacrosse materials.