CBA Archives

CBA (Cost Benefit Analysis) is a process analyzing or evaluating both the cost-to-benefit. CBA for a specific to decision, scope or a particular project.

September 21, 2024September 26, 2024

Q4 2024

Pushing Toward Year End Goals

Quarter 4, 2024

Lab Work – Q3/Q4 Work

Relax its almost the 4th quarter! It’s time to push into the next gear. Eyeing the end-of-year holidays, achievements, social artwork growth, game content and more!

Happy Q3

Only 9 days remain in Q3. More time can be spent on sketches, mini-paintings and prep work. I am already seeing the fruits of our labor on our X account – @salleetech (https:/x.com/salleetech). Follow me there. Performance and traffic increases, more content and a small social push to ease into the fourth quarter. Keep it going! If you’re interested in Amazon Deals via our Amazon Affiliate Shopping List, please check out those items. We are working on some new content regarding outdoor lighting, Jeep fender replacement, SEO tools, HSTS – (HTTPS only settings for Apache and Nginx servers, depending on hosting services, provider, tier etc.) Stay tuned for an upcoming post on those items, as well as the mini solar-powered device chargers and EF Ecoflow power station, which are all coming soon.

Amazon Limited Deals(s)

Reminder: Don’t forget about our Amazon Affiliates Shopping List – Discover local affiliate deals, Prime Video deals, shop for electronics and 3D printer consumables or find a special gift for yourself or loved ones. I recommend the Amazon eero Pro 6e mesh device or devices. These worked well with the internet service provider we used at our previous location. They offer limited interference, a quiet run experience, and were helpful when creating a whole-home mesh system.

With our new fiber setup, we are using the following extenders – TP-Link AC1900 Extenders (2). These are inexpensive and reliable devices that extend services to multiple devices around the shop or office etc. Be sure to check out these devices, review your router specs., and do your due-diligence. Compatibility, security and performance are key factors to consider when looking to maintain or extend services over your network.

Connect With Us

Lastly, a special thanks! We want to thank all of our customers both future and current as well as our loyal customers. We all have quickly moved past the summer months and our Independence Day celebration in 2024. It has now been nearly 10 months since we celebrated the end of 2023. Time passes quickly and now we are looking toward the year-end holidays, wrapping up Q3 and Q4 2024. It’s crunch time, to say the least, with new content, a focus on SEO, a social push which includes sketches, illustrations and more artwork. So, make sure to spend sometime with family and friends, and consider spending more time with extended family as well. We appreciate your support. Please share with us how we can help you launch your ideas and grow your business organically at the grassroots level.

Let’s work together over Q4 2024, let’s connect.

June 16, 2024September 26, 2024

Seek Improvements Together

Sharpen Your Focus

In A Bind, Search For Solutions With Us. Find Foundational Support, An Innovative Method and Approach to Business Marketing and SEO

Sallee Technology llc Ads - See Beyond, Innovative Methodology and Approach to Marketing and SEO

Adverts – The Value Of Business Marketing and SEO

Eyes Down Range; Vision to See Risk and Opportunity.

Seek Improvements Together… Find the right solution, help to eliminate customer unknowns, define what you can control, actively work on the most valuable activities, improve multi-functional business groups, marketing, branding and increase singular or multiple revenue streams and more.

Keep It Simple

You’ve heard of the acronym KISS – ‘Keep It Simple Stupid’. We’ve tweaked it a bit to read ‘keep it simple’. Yes, some of the most complex machinery or electronic devices make money such as computers, smartphones, dozers, carts etc. However, looking back there were simpler forms or designs of those items we have today. Simplicity holds intrinsic value, not just on the sales floor or stockyards. Complicated doesn’t necessarily mean complex. Simple solutions can help identify new ways for your business to add customer value and create customer loyalty. A team might find a competitive advantage by using comparative marketing analysis, utilizing the same people to identify competitive gaps or areas of improvement that might go unchecked. Your team of experts can help identify strengths, weaknesses, additional revenue opportunities all while seeking to mitigate of long-term business problems or risks.

Seek improvements together, seek growth together, seek answers together. Learn and master the art of Hypothesize, Learn, Apply & Test. Learn more about our Business Strategy and Methodology to make successful long-term business changes.

January 10, 2024September 27, 2024

Alpha Numeric Domain Salad

Solve Issues Finding A Domain Name

Use The Soup, Domain Soup

ICANN Helps with Alpha Numeric Domain Salad

Finding the right domain name

These days, it’s getting tougher by the minute. All the 3, 4, 5, 6 and some 7- letter combination domains are all gone (purchased). Now, what do I do?

A new year, a new you (business you). Move past the Alpha Numeric Domain Salad (or soup) and keep it simple and short. Questions, arise: Is it time to create a new domain or find an alternative? What’s a domain broker? Whatever the reason, the strategy might be more difficult than you think. With loads of questions, it’s time for a domain buying strategy. More and more our domain strategy is put to the test. Rankings, rage clicks, drops and more… all play a role in our evolving domain buying strategy. Keep ICANN handy, ICANN – stands for Internet Corporation for Assigned Names and Numbers; on second thought, get to know ICANN and NameCheap.

Try The Soup; Domain Name Soup

Try, the Domain Name Soup app, i.e the soup… I call it. Sometimes, the ‘soup’ is what you need to find a unique name, combination or similar sounding name. Do so with Domain Name Soup. It might help you move past the alpha numeric domain salad.

These days, with AI and old web tools like Domain Name Soup, you might find the trick you need to cover a client’s business name or a service provided in an area of expertise – all not a problem just a few years ago. Let’s start with domain brokers. We’ve used them, and they are what they are ‘at a price’. Guess who wins in that transaction? Again, unless you’re trying to purchase an existing stable domain, coming out of pocket might be your best bet.

Try Alternative Top Level Domains

Tip: when trying to evaluate your next move, start by finding a registrar. Begin with a few words that you feel represent your brand or influence. Try different domain sub-categories, partial and combined alpha-numeric characters, country codes and more.

We tend to avoid .org’s, .co’s, and other similar options. This may be more of a personal preference, or perhaps a slight nod to nostalgia for early dot.com days. Above all, aim to find something you can truly own for at least a year. Jokes aside, all domains come with an annual expense, whether you like it or not. It’s not the 20s or early 2000s anymore; now it’s all about X (formerly Twitter) handles, IG accounts, TikTok, ChatGPT, and AI algorithms. Find a domain that resonates with you. Consider getting a D.B.A. if needed (consult a lawyer for advice), or simply choose a catchy domain that’s available.

Domains can be pricey and finding the right one isn’t easy, but just find something you can work with and give it a try! In addition to ICANN, which can assist with domain research, consider using domain brokers like NameCheap (a popular registrar) or any of the thousands of others in the market. They can help you find a domain at the best price, that makes the most sense for your needs. Be cautious, as some domain owners prefer to remain private and may not want to be contacted. Be patient and make best decision for your business of brand.

Other Means of Support

While were fixing things today, let’s share a few other helpful tips. Such as cleaning up URLs, GoDaddy Bounceback services, email deliverability, knowing when to clear the cache, and how to Flush DNS on a Mac/Apple. Additionally,ipconfig /flushdns for Windows, and sudo systemd-resolve --flush-caches on Linux.

We’ll also cover how to maintain your digital footprint i.e. activity on the web and what to do when the interwebs are completely down; really down. Choose down detection. These tips are super handy when starting a new website from scratch because eventually, you will come across these issues in one way or another. It’s bound to happen.

January 1, 2024September 27, 2024

Explore Projects & Services

Projects & Services

Let’s Explore

Lab Work – Explore Services

Web Development, UX, SEO, Analytics and Hosting. Services and Clients – Supporting Long-Term Goals and Relationships

Trusted Partnership, Holistic Support

Let’s quickly discuss what you will find in this section. We will explore various projects, services, clients and customers that encompass a wide range of recent work and loyal customers. Highlighting customers with specific needs such as UX/UI work, consulting, full redesigns, back-end development or database work.

In short, a list of specific services and support provided includes: Website Design (Low-Fi & Hi-Fi) implementations, Development, CMS, eCommerce, UX, SEO/Ranking Influence, and Social Media Management.

Payment Systems include – PayPal and Stripe

Web Services and Hosting, options include Shared/Dedicated (On-Prem./Cloud)
cPanel, SSL-Certs, MySQL Databases, phpMyAdmin, Domain Management. New or Existing, Add-on Domains, Sub-Domains, Redirects, and DNS, Webmail, Redirects, and Back/Restore Services

Hosting providers include HostGator, BlueHost, SiteGround, DreamHost, Cari.net, GoDaddy, and more.

Long-Term Relationships

Although a full list of clients and services can be detailed here, those companies and brands can be presented upon request. We wanted to tease a few notable clients.

We focus on ongoing partnerships, exploring projects and services described above on a daily basis. Our goal is to build long-term relationships, brand loyalty and provide concierge-level service. Commercial, public and consulting contract customers will also be shared upon request.

We have worked with single-person entities, small businesses, Global Corporate Fortune 50 businesses and public services. Privacy is of great importance for our current and recent customers.

Special thanks to the following personal friends, business entities and organizations. Electrotek, Fortune Meadows + Cardinal Health + NBRAN Framework + Lynch Family Ventures + Virtual Hold Technologies + Harvard University Alumni + Sarasota Tsunami Swim Team + The Pedal Militia + Berkeley Alumni + Douglas & The Goodharts + Supreme Bar Review + The Xpat Desk + CILL + Cleveland Demons + Kennedy Lacrosse + Lefty Lacrosse + Greater Cleveland Lacrosse + RGWay Painting Contractor + Sallee Farms + Beachwoodlegal.com + ORC-DC + NEOUPA + AIGA

Other Services and Project Information

Looking for more information on Sallee Technology, interested in learning more about us and our services? Browse our servicing content, click to learn more: Our Trusted Services and Business Services.

December 7, 2023September 26, 2024

Holiday ’23

Holiday Greetings, 4th Quarter

Happy Holiday

Marketing – Year End ’23

It’s that time of year, the 4th Quarter of the Year, Holiday ’23. This is the time of year we celebrate the year in its entirety; year end 2023. Share some holiday cheer with friends and family. It’s a special time of year to share, share with one another.

It’s a time to reflect and start a new. The 4th quarter marks the end of the year, with new creations, fixes, and cool tech coming in the new year. As we look back on the year, we take away some valuable lessons. We seek solid ground, new paths, and forward progression. Remembering our goals from last year, we continue to grow, improve our relationships with others, foster new connections, and carry on with our ongoing projects.

With new goals, and challenges in the New Year, I want to express my gratitude to my customers and those who support the business. How about some new merchandise? Don’t forget to treat yourself to some Sallee Technology merchandise!

Merchandise Update

We have added a few new items to the merchandise list for all you avid golfers out there. First, we have new golf umbrellas in navy with a large cover and white logo on the side. Second, we have a new trucker hat by Richardson Performance in navy. It is a simple, smart navy cap with a modest logo in orange.

Third, we have Gildan SoftStyle T’shirts available in black and grey with a modest logo on the pocket side in orange. These new items complement the current offerings which include: Nike Hoodies, Gildan T’shirts, Zippo lighters, Yeti Travelers and Hats. There is something for everyone, provided the correct sizes are available at the time of purchase. We are now entering the third phase of marketing merch, so keep your eyes peeled for the next round of wearables in 2024.

Here’s to a great holiday season! Wishing you a happy, healthy Merry Christmas and a wonderful New Year. So, let’s celebrate the year end, the Holidays in ’23.

Looking to start the new year of right? Let’s begin on the right ‘foot’ this year! Give us a call we are currently working through our first and second quarter backlogs and are looking forward to the new year. Happy to help, reach out via email, phone. Connect with us through our online form.

September 20, 2023September 26, 2024

Navigating Challenges

Tenacity, Strength, Vision and Teamwork

Navigating Challenges, Issues and Blockers

Adverts – Working Around Challenges, Solutions Ahead

Find new trails, blaze new paths and navigate challenges while keeping your goals in mind. Whether they are large or small, keep them close to you. Find and focus on your vision.

Keep your goals at the forefront of your mind, concise and focused. Keep them simple; don’t be afraid to aim high (in the the corporate world, the call them stretch goals). The key is to navigate challenges, and continue dreaming. Whether your goal is big or small, something different, a catalyst for change. When facing obstacles, seek out the new opportunities they present. Embrace change, recognizing its impact on core business functions and eliminating any unnecessary redundancies. Our goals are interconnected, weaving through the ups and downs, the obstacles and smooth paths, the challenges and successes. Keep your eyes up, looking ahead, and work diligently to discover new routes. Navigating challenges can be made easier by finding solutions and practicing patience during difficult times. Stay resilient, demonstrating strength and perseverance, and surround yourself with a team that can help you overcome obstacles together.

September 2, 2023September 26, 2024

Clouds Ahead, Understand Growth

Keep It Simple, when there are Clouds Ahead, Understand Growth

What’s On The Horizon? Learn Something New, Remove Issues, Eliminate ‘Blockers’, and Reduce the Negative.

Sallee Technology llc Ads - See What's On The Horizon

Adverts – The Value Of Vision

Aim Small, See Beyond; Eyes On Target. Take note of the clouds ahead and understand the need for growth. This could be seen as a metaphor for recognizing trouble and having clear indicators and strategies in place to maintain service on a large scale.

It’c crucial to understand the value of working with a close-knit team, whether it’s a small group or a global one, that is focused on the present moment. Understand the importance of servicing with a tight-knit crew, single member or a global team focused on the present moment. In all seriousness, the size of the team should match the scale and severity of the problem at hand. Learn how to increase your profits, learn about potential growth during challenging times. Explore different types of growth, such as stagnant growth, and find solutions based on your current resources and staff.

If I may offer a suggestion, let’s keep things simple – empower those around you, work with what you have, learn a new skill, and improve the team, whether it’s a solo project or a corporate design team, every day. We seek change, but change at a fundamental level, not just on the surface. The key is to enhance true value, the potential of humanity. Empower those around you, even in times of trouble and turmoil. Understand the scale of business and learn to navigate change effectively.

August 5, 2023September 26, 2024

Investing In Your Business

Small, Smart Investments In Your Business

Invest In Your Business Energy: Finding Small Wins, Eyes On The Target, And Focusing On The Next Win

Methodology – Iterative and Incremental, Design, Build, Release

Quick tip, there are three simple points to remember to drive home incremental successes while investing in your business. Aim small, keep your eyes on the target, and have the awareness to see beyond.

When investing in your business: aim small by finding impactful wins that can positively change the customer experience. In other words, focus on cost-effective ways to enhance your customers’ experience. Keep your eyes on the target by bringing focus to your work, understanding the value of customer diversity and how their opinions and experiences can improve your products and services in the market.

So, take a closer look at the images for a moment. You might be wondering, what is the significance of a stylized eye? It’s an illustration of a human eye, zoomed in, with cool colors and hard edges. Why choose an eye as the focus?

Vision, Cost Of Doing Business

Vision, is the key takeaway here. Having the ability to ‘see’, whether right or wrong includes seeing through touch (for example, using braille). This concept is especially important for those with vision impairment, as the ability to perceive the value in a product or service is crucial. Do your customers truly understand the value of your products, services, and, more importantly, the experience they will have when engaging with your product?

Next, it is important to have the awareness to see beyond the trials and tribulations of day-to-day life. Understanding the ups and downs in the market, the ebb and flow that takes place, and the lifecycle of your product is crucial. Finding satisfaction in learning from the experience, the challenge; the wins. Testing is at the core of what we believe is the ‘learning’ process, providing value gained from focusing on a test, learning from it, and applying the outcomes.

A final point to consider when thinking about ‘Investing In Your Business’. is to consider resources and, depending on your budget, testing costs. Find ways to test your customer base and learn from their experiences. Understand how those ‘events’ can change and improve your products lifecycle. Alternatively, if you are interested, explore the concept of transformative simplicity.

August 1, 2023October 4, 2024

Sallee Technology

Sallee Technology Advertisements

Adverts – Connect With Us

Sallee Technology’s, new digital and print ads are now live. We will be releasing more ads throughout the remaining quarters of 2023. We are pleased to announce the we have been accepted as new Manatee County Chamber of Commerce, Better Business Council. For more details, you can learn about the BBC and my fellow members – https://issuu.com/manateechamber/docs/bbc_directory_2024_online – 2024 BBC Membership Directory! We want to express our gratitude to those who worked with the membership committee on our behalf. We are happy to be a part of the council, with the goal of further assisting the local market and supporting start-ups.

To achieve this goal, we will continue our advertising efforts in the local markets of Manatee County, Sarasota, Siesta Key and so on. Celebrating startups and small business!

May 16, 2023September 26, 2024

Transformative ‘Cheese’

Who Moves Your Cheese?

A Good Read: ‘Who Moved My Cheese’ by Spencer Johnson M.D.

Materials – “Who Moved My Cheese” by Spencer Johnson, M.D

Let’s cover this allegorical metaphorical story. It’s a lovely little tale that I’ve been wanting to explore for a while now, as as Dr. Johnson’s work has been referenced numerous times in my life over the past 15 years. Despite not having had the time or energy to read it until now, we are finally tackling Who Moved My Cheese” by Spencer Johnson, M.D. I like to think of the story as a Transformative allegory about ‘Cheese’ or money.

Famous last words, ‘who removes life’s blockers’? Well, you do. I’ll be brief: the book is interesting, seemingly shining the proverbial spotlight on ‘change’. I enjoyed the picture developed while various personas worked around “Who Moved My Cheese”. It’s an interesting take on transformation, identifying personal blockers, working through issues, ultimately; how to overcome and transform your ‘actions’ either in both your personal and professional life.

The key here is action – you’ve got to do something, anything; just do something (to transform) your activity into actionable, do-able and sustainable outcomes. In this case, finding new paths, ways to find success while identifying pros and cons to looking elsewhere. This transformative ‘Cheese’, if you will is a great business book to share with others. Give the ‘secret’ away, but more importantly read more on Who Moved My Cheese” by Spencer Johnson M.D.. Read reviews or commentaries on the book and download or order it. This is an unsolicited and unpaid advertisement, so take it at face value. The value is in the read – a great little work on transformation.

Finally, look, I’m not a personal growth paperback pusher (or digital read), I thought I would mention it for those of you who like to learn the value of change or in my case, communication via Audible.

Find materials and references and other resources such as books like Dr. Johnson’s “Who Moved My Cheese” about knowing when to change; or the ‘how to improve and change, your ‘change IQ’, coupon codes and updates such as FAA Updates to stay informed about warnings, TFR’s and know when and where to fly. The same goes for electronics updates, upgrades and firmware releases. We also have Nikon Firmware updates, Innova Multimeter “how-to’s”, AC Gilbert American Flyer Model Train Schemas and CompTIA A+ materials. All relevant in the technological world, or if you enjoy small gadgets and working on electronics! Enjoy!