Methodology Archives

In short, it is the process we use to do our work (similar to the scientific method). Where we hypothesize (share ideas, brainstorm, and identify what we should do and what we should not do), then, we test and apply changes where applicable. Test again where needed. Finally, we learn from our applications, what did we apply and how can it be used in the future. This is our methodology in short sentence or two.

August 5, 2023September 26, 2024

Investing In Your Business

Small, Smart Investments In Your Business

Invest In Your Business Energy: Finding Small Wins, Eyes On The Target, And Focusing On The Next Win

Methodology – Iterative and Incremental, Design, Build, Release

Quick tip, there are three simple points to remember to drive home incremental successes while investing in your business. Aim small, keep your eyes on the target, and have the awareness to see beyond.

When investing in your business: aim small by finding impactful wins that can positively change the customer experience. In other words, focus on cost-effective ways to enhance your customers’ experience. Keep your eyes on the target by bringing focus to your work, understanding the value of customer diversity and how their opinions and experiences can improve your products and services in the market.

So, take a closer look at the images for a moment. You might be wondering, what is the significance of a stylized eye? It’s an illustration of a human eye, zoomed in, with cool colors and hard edges. Why choose an eye as the focus?

Vision, Cost Of Doing Business

Vision, is the key takeaway here. Having the ability to ‘see’, whether right or wrong includes seeing through touch (for example, using braille). This concept is especially important for those with vision impairment, as the ability to perceive the value in a product or service is crucial. Do your customers truly understand the value of your products, services, and, more importantly, the experience they will have when engaging with your product?

Next, it is important to have the awareness to see beyond the trials and tribulations of day-to-day life. Understanding the ups and downs in the market, the ebb and flow that takes place, and the lifecycle of your product is crucial. Finding satisfaction in learning from the experience, the challenge; the wins. Testing is at the core of what we believe is the ‘learning’ process, providing value gained from focusing on a test, learning from it, and applying the outcomes.

A final point to consider when thinking about ‘Investing In Your Business’. is to consider resources and, depending on your budget, testing costs. Find ways to test your customer base and learn from their experiences. Understand how those ‘events’ can change and improve your products lifecycle. Alternatively, if you are interested, explore the concept of transformative simplicity.

September 5, 2018September 27, 2024

Learn & Apply

Are you Results Driven, How do you become Results Driven?

Being A Results Driven Organization

Methodology – Learn & Apply

First, Learn & Apply… What was your hypothesis? How did you test it? What did you learn from the test results? Any viable ideas? Did you retest and test again? Do you need to test once more?

Secondly, the challenging part arises: where do we apply our learnings? Do we cease learning? The answer is certainly no. The question then becomes: when and where should you begin testing again once you’ve implemented a change, reduced redundancies, or enhanced system improvements? The time to learn is now. Or is it time to apply those findings elsewhere and make further adjustments to redundancies or system improvements? Does it sound as simple as that?

Thirdly, there are often more questions than answers, so it’s important to always strive to learn and apply new knowledge. If we stop learning, our progress may also come to a halt. Remember, you have the power to make a difference in your business, with your people, and for your brand. Lastly, we advocate for achievable changes and encourage continuous testing. We test, retest, and test again to learn from behaviors, analyze results, and effectively implement change.

As usual, please leave a comment below and let us know what you’re thinking!

September 5, 2018September 27, 2024

Test

Test, Test, and Retest – Finding value

Methodology – Test

Those of you who have partaken in usability test(s), have been to a usability center etc. You might recall the Usability Coordinator: [CRACKLING OVER THE RADIO] “((Testing)) ((Testing)) ((1)) ((2)) ((3))”

Many, many days spent in corp usability labs; fun times, good people. However, I felt sometimes the point was to justify change or boost numbers for change; in actuality it may have skewed the data. I digress!

Quickly, onto our fifth message here, this message is around ‘evaluation’ and ‘experimentation’… the value of, say an auto inspection, might reveal brake issues or failing tires. How often you inspect those tires or exam those brake parts, with determine cost of repair. How does this apply to your products and services?

Next, I prefer to test, (if money was no object), or I had the time to just test for the sake of testing I would do it. Fortunately, I’ve had the luxury of both. While working for myself and large corp. Goal is to find results both long-term and short-term, evaluations performed in my career. So, I guess the value in this article is the years spent testing, 24 years and counting. In that same vain, pilot studies, and small tests have value as well; working to reduce some cost, gain some efficiency over some defined length of time or duration.

Right? It’s probably why I test as often as I do, personally. The goal is to find products and services that fit and make my life experience better or ‘buy funnel’. Oh, quick story, desktop vs mobile (those were fun, before mobile first or device agnostic design)… circa 1999-2000. Hundreds of users tested, mix results; more focused results were skewed as were the broader ‘organic’ type. Data is a funny thing. In hindsight, I can’t stress this enough, the value of analysis; is the value of the experiment itself.

Very High Level – Have problems, Find Solutions

I’ll keep it surface level, exploration is great for any number of things, seat belts, fire retardant blankets and safety clothing or fishing gloves. How would you retrieve your fish hook from a fishes mouth with out kevlar gloves(I don’t go fishing without them). How about Gorilla Glass, how it splinters? Apple Device failure, no warranty? Try for example, Apple Self Service Repair options will work for your situation. Or how much pressure it takes to cause a catastrophic glass failure. Or, take for example, a drone not working, DJI gimbal issue, we’ve got get out to the airfield and perform flight maneuvers requiring video or the act of actively capturing video in flight . Things I know to well.

I’ll confess, testing is a part of life, it’s how we learn. I would say often, do it regularly, try on your ‘off days’, try on your ‘on’ days and always retest if you can. The value is finding similarities to the experience you want your customers to have when they interact with your products and services. Re-do’s, as many times as you can; adjust your hypothesis, adjust your trajectory of change.

CBA – Cost-to-Benefit Analysis

Obviously in the real world, there is a point of diminishing return, but from a business justification, it’s a heck of a lot cheaper to fix a small sample assessment than fixing large, system level production changes; live. This goes for code, speeches, design, spelling, text messages, SMS, phone calls, or chat.

Lets’s explore the entire process, starting with hypothesizing (as highlighted in the previous article, active idea generation), then moving on to testing, learning & applying. We discuss these topics and more in our marketing and methodology articles covering possible changes, navigating challenges, improving vision, and knowing when to seek improvement or transformation. While there are many other topics to consider, let’s start here!

Once we complete our testing, we learn & apply our findings. As usual leave a comment below, let us know what you’re thinking?

September 5, 2018September 27, 2024

Hypothesize

Imagine, Think, Be Creative

Be Creative – What’s Next You Ask?

Methodology – Hypothesize

Fixed Ideas Need New Ideas, New People; New Solutions. Thinking inside and outside the box, critical thinking, deep learning are all skills that customers appreciate, as they feel that their voice is being heard.

We enjoy brainstorming, storming, testing and finding results. Hypothesize more, or as much as you can. However, results are for another topic; thinking about what you want to achieve with your business is crucial. We aim to generate big ideas, building on them and offer great solutions.

The Scientific Method: Same Process Applies

Representing our brand with a variation or spin on the scientific method is just another way to approach things. You may be wondering where to start, how to start, and who will lead the change. Well, it’s probably you.

The key is to begin somewhere, whether with a small or large change. The importance of hypothesizing is crucial when considering change. So, should we change or not? The question to ask is what cost, risks, and benefits are associated with making this change feasible. What costs are we avoiding my implementing this change? Check out our upcoming articles on our methodology, where we discuss hypothesizing, generating good ideas, and putting them to the test, thorough testing. The results of our testing guide us towards the learning process and the application of our findings.

So, should we change or not? The question is, what are the costs, risks, and benefits associated with making this change possible? What costs are we avoiding by implementing this feasible change? Please refer to the following articles on our methodology. We discuss the process of hypothesizing, generating good ideas, and testing them. The outcomes of our testing lead us towards the learning process and the application of our test results.

Lets’s explore the entire process, starting with hypothesizing (as highlighted in this article, active idea generation), then moving on to testing, learning & applying. We discuss these topics and more in our marketing and methodology articles covering possible changes, navigating challenges, improving vision, and knowing when to seek improvement or transformation. While there are many other topics to consider, let’s start here!

Don’t forget to leave us a comment. However, please note that you need to log in to do so. Please register or log in to share your thoughts!

September 5, 2018September 26, 2024

Partners

Finding The Right People: Partners

Methodology – Partnership

We Want To Recognize Our Partners, Contractors, Mentors and Friends. The right people, the right products or services, and the right time are crucial. We aim to ride out the troughs and experience controlled growth in the peaks, always looking for the right time to expand with the right partnership in place.

A great strategy can withstand the storm and even thrive in a downturned market… It is important to remember that partnership, is a foundational characteristic in running an organization. We collaborate with our customers, friends, and family to solve problems in real-time during the peaks, while also preparing and safeguarding our investments for the next trough.

Partners – why partners? As the second part of our foundational message, we welcome new partners and celebrate our past. We have evolved from a garage to a startup to a small business. Someday we will welcome the next step, whatever and whenever that may be. Until then, we encourage you today. Test your business strategy to see what can change. What is considered low-hanging fruit or easy change with maximum benefit, and what is considered limited expense with limited benefit and maximum expense.

There is something right in front of you that can be tried. Try something today. We did, and we are grateful to those who have been advocates of ours for many years. Join us in celebrating our early freelancing business partner: Davis and Sallee Design Ltd., Sallee Corporation clients in our beginning-to-mid years and the Sallee Technology team today. Equally important, let’s recognize those who came before us, those who make this possible everyday. They who provided the vision, a strategy and a never quit attitude: NABRAN Enterprises, Inc. Soon we hope to launch a 501c3 effort to help others in need.

Thank you.

September 5, 2018September 26, 2024

Growth

Grow With Those Around You, Right People, Right Time, Test and Drive Towards Excellence

Methodology – Growth

How do you envision the growth of your business over time? With all the highs and lows, learning lessons… Grow wisely, grow locally and grow independently.

We selected growth as our first six foundational messages; growth represents the potential for change. Embrace growth, try something new today, whether right or wrong (in the sense of ROI), there is always room for growth. You have to find the growth. Take action with Cost-to-Benefit CBA driven backlog leads to transformative change, making it scalable and always present in growth focused, forward-thinking business. What’s unique about growth? Anyone can grow, change, or improve. We utilize a well-known method for improvement, drawing from the scientific method, learning from failures, and relying on empirical evidence.

Nothing new, nothing transformative from a business model perspective. We find that successful change is deeply rooted in change itself, based on what you know today – empirical evidence. There are numerous studies, years of management courses, and extensive learning required to implement, work, and excel in any one of the 15 flavors of Waterfall, Agile, Agile At Scale, Scrum and so on. Why are there so many? Yes, we acknowledge that systems need to scale from garage to enterprise. However, we must ask why there are so many variants.

The answer is simple, making a system that fits your organization can have various outcomes, ranging from bad to good to downright ugly. It is crucial to hire the right people, require skills beyond completing tasks, have team members take ownership of their work, and follow a process of: hypothesizing, testing, learning and applying (said learnings). Yes, we believe it is. Additionally, we believe in taking a pragmatic approach to incremental change, or in this case, incremental growth. We always acknowledge that failures can be difficult, but the key difference lies in the ability to learn from them. If you fail and do not learn, then it is indeed a loss. However, the silver lining is the potential for change that can result from the learning process, regardless of perspective. We see this as the micro-growth necessary to enhance your business, regardless of its size, level, or challenges.

What problems can we help you solve today?

October 1, 2017September 28, 2024

Our Trusted Services

Trusted Services

A Refined Look At Our Web Services

Methodology – Trusted Services

Let’s discuss web-focused services and more.

Design, Development And More – We offer the following services and solutions – Web, UI/UX, SEO, Web Hosting, IT/Technical Services, Analytics, Design, and Desktop Publishing.

Web Related Services

Full-Service UI/UX Design and Development. We offer development services for custom work, CMS, Bootstrap, eCommerce, Social Media, and Usability.

Looking to improve web rankings, increase visibility and web traffic? We cover SEO, Ranking Influence, Analytics(GA, Webmaster, Bing and cPanel Static Tools etc.), Performance/Performance Testing (Selenium, URLFuzz, GTMetrix, Yoast SEO, Cache Solutions, Page Speed Insights, Search Console) compliance, standardization, validation and more.

The same can be said for web hosting! We offer web hosting admin services as part of our trusted services, on shared/dedicated hosting. On-Premise/Off-Premise and Cloud on some of our favorite platforms like SiteGround, GoDaddy, HostGator, and AWS.

Fully operational backend hosting integrations with cPanel or Plesk(depending on your hosting preferences). Additionally, we offer migration, backup/restore and domain support with or without secure (SSL) certification.

Experience, Related Services

Choose from our certified technical expertise in business services, systems specificity, proprietary systems and nano-to-scaled delivery.

Including a wide range of IT and Technical Services.

Professionally Certified – Apple MacOS/iOS Technician,
Google IT Support, AWS Cloud Practitioner
Scrum/Scaled Agile Development Frameworks and other mobile OS platforms.
Google Technical Support covers system and OS configurations – Systems(MacOS/iOS, Windows, Linux, Linux Variations, IoT & VM, and Devices(Android, Parallels, Ubuntu Snap, Raspberry Pi OS, Qualcomm Snapdragon).
Additionally, excelling in IT Consulting, Agile Leadership(Waterfall, Scrum, Scaled Scrum, Hybrid).

Explore Web Examples

Other Services and Project Information

Looking for more information on Sallee Technology, interested in learning more about us and our services? Browse our servicing content, click to learn more: Comprehensive Services and Business Services.