SHCC Membership Website
Lab Work – Shaker Heights CC,
Shaker Heights CC a.k.a. SHCC
Web • Membership/Amenities Management • CMS Content Management • POS Point-Of-Sale • Membership/Payment System • Hosting • Social Marketing/Gorilla (less Traditional) Media • Marketing.
SHCC survives today and the club was looking to modernize ‘relations’ with club membership. Funding was the main issue for the membership team and the club as a whole. Strategic funds were secured and pushed toward growth, family activities, family amenities and more. Next a new point-of-sale (POS)system, which included club membership, management and amenities, was purchased.
Ultimately, the upgraded system would help manage the club upgrades, communication and social events, all in line with a broader club initiative of club growth. These enhancements were not limited to improvements but also included securing funds to improve the grounds, the pool, and the surrounding club footprint, as well as forestry improvements.
Thirdly, this redesign introduced the idea of an omni channel approach, creating one ecosystem with the goal of boosting club involvement both onsite and in the virtual space. Additional club offerings and improved golf membership experiences for the families were also part of the plan.
In conclusion, all club enhancements and membership directives focused on improving upon and enhancing the ‘old-world feel’. Careful consideration was given to finding solutions with staying power, refined improvements, and sophisticated amenities that would enhance the overall membership experience. Investments were made in the digital space, management, and logistics services across the club’s ecosystem to create a unified experience unlike any other steeped in tradition and the rich history of the club, the surrounding city and it’s people.