Working within our methodology, finding the right products – we hypothesize, Test (repeat where applicable), learn & apply

Learn & Apply

Are you Results Driven, How do you become Results Driven?

Being A Results Driven Organization

Learn & Apply with ease

Methodology – Learn & Apply

First, Learn & Apply… What was your hypothesis? How did you test it? What did you learn from the test results? Any viable ideas? Did you retest and test again? Do you need to test once more?

Secondly, the challenging part arises: where do we apply our learnings? Do we cease learning? The answer is certainly no. The question then becomes: when and where should you begin testing again once you’ve implemented a change, reduced redundancies, or enhanced system improvements? The time to learn is now. Or is it time to apply those findings elsewhere and make further adjustments to redundancies or system improvements? Does it sound as simple as that? 

Thirdly, there are often more questions than answers, so it’s important to always strive to learn and apply new knowledge. If we stop learning, our progress may also come to a halt. Remember, you have the power to make a difference in your business, with your people, and for your brand. Lastly, we advocate for achievable changes and encourage continuous testing. We test, retest, and test again to learn from behaviors, analyze results, and effectively implement change.

As usual, please leave a comment below and let us know what you’re thinking!

Test

Test, Test, and Retest – Finding value

In The Lab - Test

Methodology – Test

Those of you who have partaken in usability test(s), have been to a usability center etc. You might recall the Usability Coordinator: [CRACKLING OVER THE RADIO] “((Testing)) ((Testing)) ((1)) ((2)) ((3))”

Many, many days spent in corp usability labs; fun times, good people. However, I felt sometimes the point was to justify change or boost numbers for change; in actuality it may have skewed the data. I digress!

Quickly, onto our fifth message here, this message is around ‘evaluation’ and ‘experimentation’… the value of, say an auto inspection, might reveal brake issues or failing tires. How often you inspect those tires or exam those brake parts, with determine cost of repair. How does this apply to your products and services?

Next, I prefer to test, (if money was no object), or I had the time to just test for the sake of testing I would do it. Fortunately, I’ve had the luxury of both. While working for myself and large corp. Goal is to find results both long-term and short-term, evaluations performed in my career. So, I guess the value in this article is the years spent testing, 24 years and counting. In that same vain, pilot studies, and small tests have value as well; working to reduce some cost, gain some efficiency over some defined length of time or duration.

Right? It’s probably why I test as often as I do, personally. The goal is to find  products and services that fit and make my life experience better or ‘buy funnel’. Oh, quick story, desktop vs mobile (those were fun, before mobile first or device agnostic design)… circa 1999-2000. Hundreds of users tested, mix results; more focused results were skewed as were the broader ‘organic’ type. Data is a funny thing. In hindsight, I can’t stress this enough, the value of analysis; is the value of the experiment itself.

Very High Level – Have problems, Find Solutions

I’ll keep it surface level, exploration is great for any number of things, seat belts, fire retardant blankets and safety clothing or fishing gloves. How would you retrieve your fish hook from a fishes mouth with out  kevlar gloves(I don’t go fishing without them). How about Gorilla Glass, how it splinters?  Apple Device failure, no warranty? Try for example, Apple Self Service Repair options will work for your situation. Or how much pressure it takes to cause a catastrophic glass failure. Or, take for example, a drone not working, DJI gimbal issue, we’ve got get out to the airfield and perform flight maneuvers requiring video or the act of actively capturing video in flight . Things I know to well.

I’ll confess, testing is a part of life, it’s how we learn. I would say often, do it regularly, try on your ‘off days’, try on your ‘on’ days and always retest if you can. The value is finding similarities to the experience you want your customers to have when they interact with your products and services. Re-do’s, as many times as you can; adjust your hypothesis, adjust your trajectory of change.

CBA – Cost-to-Benefit Analysis

Obviously in the real world, there is a point of diminishing return, but from a business justification, it’s a heck of a lot cheaper to fix a small sample assessment than fixing large, system level production changes; live. This goes for code, speeches, design, spelling, text messages, SMS, phone calls, or chat.

Lets’s explore the entire process, starting with hypothesizing (as highlighted in the previous article, active idea generation), then moving on to testing, learning & applying. We discuss these topics and more in our marketing and methodology articles covering possible changes, navigating challenges, improving vision, and knowing when to seek improvement or transformation. While there are many other topics to consider, let’s start here!

Once we complete our testing, we learn & apply our findings. As usual leave a comment below, let us know what you’re thinking?

Hypothesize

Imagine, Think, Be Creative

Be Creative – What’s Next You Ask?

Hypothesize

Methodology – Hypothesize

Fixed Ideas Need New Ideas, New People; New Solutions. Thinking inside and outside the box, critical thinking, deep learning are all skills that customers appreciate, as they feel that their voice is being heard.

We enjoy brainstorming, storming, testing and finding results. Hypothesize more, or as much as you can. However, results are for another topic; thinking about what you want to achieve with your business is crucial. We aim to generate big ideas, building on them and offer great solutions.

The Scientific Method: Same Process Applies

Representing our brand with a variation or spin on the scientific method is just another way to approach things.  You may be wondering where to start, how to start, and who will lead the change. Well, it’s probably you.

The key is to begin somewhere, whether with a small or large change. The importance of hypothesizing is crucial when considering change. So, should we change or not? The question to ask is what cost, risks, and benefits are associated with making this change feasible. What costs are we avoiding my implementing this change? Check out our upcoming articles on our methodology, where we discuss hypothesizing, generating good ideas, and putting them to the test, thorough testing. The results of our testing guide us towards the learning process and the application of our findings. 

So, should we change or not? The question is, what are the costs, risks, and benefits associated with making this change possible? What costs are we avoiding by implementing this feasible change? Please refer to the following articles on our methodology.  We discuss the process of hypothesizing, generating good ideas, and testing them. The outcomes of our testing lead us towards the learning process and the application of our test results. 

Lets’s explore the entire process, starting with hypothesizing (as highlighted in this article, active idea generation), then moving on to testing, learning & applying. We discuss these topics and more in our marketing and methodology articles covering possible changes, navigating challenges, improving vision, and knowing when to seek improvement or transformation. While there are many other topics to consider, let’s start here!

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