Think of design as a purposeful creation, the process of creating a system or an object. Created to provoke thought, illicit feedback, or share perspective.
Lab Work – Leadership, Personal Growth and Training
Experienced Personal and Group Instruction by Patrick Kennedy – Kennedy Lacrosse
Web • Hosting • Webmail • Social & Traditional Media • Marketing • Analytics
Kennedy Lacrosse, a local startup business, was looking to advertise beyond the local market. Specifically beyond the limitations associate with non-web related media channels such as the local paper or radio media markets.
A few specific goals were defined, marketing gear for kids and youths moving through the program utilizing mass media and starting a social present on platforms like Twitter, and quickly expanding to sport’s footprint by developing connections back home in NY, specifically focusing on his alma mater and college town of Syracuse, as well as a few areas around the county to grow the sport. The focus was on leadership in the lacrosse community and partnership marketing opportunities at scale.
In hindsight, similar activities were ironed out with another family business partner Jim, the brother and owner of Lefty Lacrosse. Or Learn more about our other lacrosse focused work, such as our league work for the CILL.
In conclusion, once again, Kennedy Lacrosse focuses on young athletes with high-energy, high-sport IQ, a hunger to achieve. Two, learn the ability to successfully execute a plan, delivering results on the field, at home and in the classroom.
Lab Work – Larry Madorsky Law
Larry Madorsky – Madorsky Law Practice (previously Beachwood Legal)
Web • New Custom • Paper-to-Web • Hosting • Domains • Marketing Website • CMS
Thanks to the Madorsky Law Practice (formerly known as Beachwood Legal at the time). A wonderful connection from a close friend of the business stretching back into the mid 2000’s. The client was looking for a ‘new’, practical approach to sharing practice information, preference on communication and testimonials. Client retention and repeat customers were favorable to the practice.
Value in Customer Recommendations and Testimonials
To begin, testimonials (both digital and hand written) were the cornerstone or main feature of the site. Early to adoption of online marketing, coupled with online testimonials and helpful content, helped boost the law practice’s online presence. From the customers perspective, value was in customer feedback in testimonial form. Honestly, and we heard it many times, testimonials having a positive and long-term loyal benefits. Innumerable amounts of support from our perspective. A keen practice, for those customers who were new and/or in need of legal counsel. A great case of online ‘word of mouth’ economics. The content helped to explain the services he and his team provided, and the sharing of testimonials helped turn cases and a profit for this practice.
The main goal was to broaden the practice’s online presence with a multi-domain strategy, add testimonials online and create a new marketing/communication channel for his clients. Takeaway, this was a highly successful implementation of the Domain Strategy designed as a ‘hub and spoke’ model – a custom domain strategy and marketing website to address SEO, Learn Analytics, while limiting expenses spent on ads/Adwords. A precursor to social media, using customer outreach to improve customer interaction.
It was a pleasure to work with Larry and his team members, glad to have had the chance to work with Mr. Madorsky and family. For other law examples or looking for MPRE study guides and test prep for the bar, check out Supreme Bar Review for Bar Studies.