Lefty Logo – Lefty Lacrosse – Design & Texture
Lab Work – Lefty Textures and Patterns
Lefty Lacrosse – Design & Textures, Logo Patterns and more
Lefty Lacrosse – Design & Texture – In addition to our original post, the client was looking for something new, to rebrand the business. After a few rounds of design concepts we settled on this this, the LL reversed with the spines of the Uppercase L back-to-back. This logo not only had a strong visual presence but also proved to be useful in various applications such as on the website, online, print media and merchandise. The texture added depth to the site and helped in brand recognition and usefulness elsewhere (website, online, print media, merch etc.). Texture could be used around the site, bring depth to the site and help bring recognition to the brand.
The logo also symbolizes the ‘apex’ of the mountain, representing the highest point and elevation of the product. The shortened ‘L’ horizontal bar signifies the landscape. The ‘fire-engine’ red color is a nod to the client’s career @lefty at the University Of Massachusetts. Another success of the logo is its ability to stand alone or be used as a design element. Over time we discovered that the logo could be incorporated into textures, highlight elements, high fade/low opacity elements, background designs, and more. This versatility makes it perfect for enhancing website pages and lacrosse merchandise.
Overall, the new logo for Lefty Lacrosse successfully captures the essence of the brand and provides a strong visual identity across various platforms. Learn more about our other lacrosse focused work, such as our league work for the CILL and for Jim’s (Lefty Lacrosse) brother, Patrick and Kennedy Lacrosse.