Investing In Your Business

Small, Smart Investments In Your Business

Invest In Your Business Energy: Finding Small Wins, Eyes On The Target, And Focusing On The Next Win

Methodology – Iterative and Incremental, Design, Build, Release

Quick tip, there are three simple points to remember to drive home incremental successes while investing in your business. Aim small, keep your eyes on the target, and have the awareness to see beyond.

When investing in your business: aim small by finding impactful wins that can positively change the customer experience. In other words, focus on cost-effective ways to enhance your customers’ experience. Keep your eyes on the target by bringing focus to your work, understanding the value of customer diversity and how their opinions and experiences can improve your products and services in the market.

So, take a closer look at the images for a moment. You might be wondering, what is the significance of a stylized eye? It’s an illustration of a human eye, zoomed in, with cool colors and hard edges. Why choose an eye as the focus?

Vision, Cost Of Doing Business

Vision, is the key takeaway here. Having the ability to ‘see’, whether right or wrong includes seeing through touch (for example, using braille). This concept is especially important for those with vision impairment, as the ability to  perceive the value in a product or service is crucial. Do your customers truly understand the value of your products, services, and, more importantly, the experience they will have when engaging with your product?

Next, it is important to have the awareness to see beyond the trials and tribulations of day-to-day life. Understanding the ups and downs in the market, the ebb and flow that takes place, and the lifecycle of your product is crucial. Finding satisfaction in learning from the experience, the challenge; the wins. Testing is at the core of what we believe is the ‘learning’ process, providing value gained from focusing on a test, learning from it, and applying the outcomes.

A final point to consider when thinking about ‘Investing In Your Business’. is to consider resources and, depending on your budget, testing costs. Find ways to test your customer base and learn from their experiences. Understand how those ‘events’ can change and improve your products lifecycle. Alternatively, if you are interested, explore the concept of transformative simplicity.

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