Lab Work – Perhaps, the best way to show ‘work’ or work in progress; in most cases, the purpose is to highlight the struggle to find a solution, the test effort and the learning that takes place when fixing stuff. Or another way to share various phases of the problem solving process – hypothesize: test, learn and apply.

Douglas & The Goodharts

NYC’s DGH Soul – Douglas & The Goodharts

DTG - Douglas & The Goodharts

Lab Work – Doug & The Goodharts

Grab Tickets, Come See The Show – NYC’s Own Douglas & The Goodharts

Web • Social Media • Marketing • Hosting

Following the release of their latest EP, Douglas & The Goodharts (DGH Soul) were seeking to implement a single-source design approach. The approach would allow them to deliver dynamic content across their web site, social media and print materials. They wanted a central hub, like the hub of a bicycle wheel, to connect with various social platforms, their Facebook presence, online music storage and ticket office.

This omni channel offering would showcase in-show media, tour dates, live show mix-media content, new music releases, music archive and more. Find more music local band support and design, visit us here.

Lefty Lacrosse

Jim Kennedy’s Lefty Lacrosse

Jim Kennedy's Lefty Lacrosse

Lab Work – Lefty Lacrosse

Lefty Lacrosse – Training, Gear and Lacrosse Community from Ohio, Massachusetts; Vegas-to-Idaho and back.

Web • Hosting • Shopping/eCommerce • CMS Content Management System • Payment/Donations • Analytics

A local business is bringing ‘merchandise’ and rasta gear to the market. The gear is combined with a message of leadership and love for the game, as well as a coordinated effort and a new teaching method focused on ambidextrous and left-handed game play, all integral parts of outdoor lacrosse game.

The brand quickly great due to early adoption of online content, selling gear online, and coaching. Additionally they shared gear (including t-shirts, socks and other rasta wearables), teaching methods, and game play with various skill levels in cities across d the county and beyond.

Overall, the new logo for Lefty Lacrosse successfully captures the essence of the brand and provides a strong visual identity across various platforms. Learn more about our other lacrosse focused work, such as our league work for the CILL and for Jim’s (Lefty Lacrosse) brother, Patrick and Kennedy Lacrosse. Checkout @leftylacrosse on X or other articles for lacrosse news, leagues and startups..

Design Work

Onto Design Work

Lab Work – Design

Design Work, all encompassing. More Digital, Print, Desktop Publishing, Branding and Marketing. Onto Design, sharing a wide range of resources and customers over the years, pushing our boundaries, and better aligned for future solutions. Niche Design, Targeted Branding and Extended Relationships

Print, Marketing Materials, Logos etc.

Looking for marketing materials, designs, a logo, brand strategy? Reach out, let’s discuss the process.

Check out the additional design work shared below. Please share feedback, any feedback besides the spam! We love hearing from you! We are always on the hunt for new clients, re-engagements, products, services, areas of opportunity and growth. More work can be found under the ‘Fine Arts’ navigation element. Alternatively, you can send us a request via the provided connect form.

Leave a comment, drop us a line, or give us a call! It brings back fond memories. Please don’t hesitate to reach out and connect with us on the ‘connect’ page. Provide your name, email preference, a phone number and what you might be looking for. We are happy to help.

Design Series 

And more, via @salleetech on my X account. Follow along, like if you would prefer. Ideally, there is a good mix of work here, a few to jumpstart your exploration activities. 

Staying Power

A brand with staying power, is one that has a compelling story to tell, a narrative that others share about people convey about your product(s) and/or services.

When building a new business, seeking creative solutions, updates to optimize marketing dollars, create brand staying power and more, it’s important to view solutions, products, or services through a lens that effectively provides a glimpse of what’s to come. Branding and marketing go hand in hand.

We search for attributes and subtle cues that highlight ‘workmanship’, ‘service level agreements’ and the transition from niche to mass consumption. Our goal is to convey how a brand can resonate with a group of people, customers, or clients. We seek out similarities and creative solutions that meet the demands of a comparative and competitive market, finding ways to describe the essence of a future you  or product.  a brand might be to a group people, customers or clients. We look for similarities, again, creative solutions that satisfy the  comparative and competitive system, looking for areas to describe a forthcoming ‘you’ or ‘product’ (insert brand name here). Regardless of the individuality of the brand, the design should reflect both the brand itself and image that your clients and customers associate with it. 

Find our fine art, and artwork updates as well, our latest sketches, paintings, prep work and more on X – @salleetech.com.

CAL Berkeley

Web, MixedMedia and Payment Work – Cal Berkeley

CAL Berkeley

Lab Work – CAL Berkeley

University Of California, Berkeley

The Alumni Team presents, 55th Annual Reunion and Alumni Weekend festivities back in 2004-2005. Work included figure heads, prominent CAL Berkeley students, faculty, administration and more. All working together to make UC Berkeley what it is today, provide student body with financial support via alumnus, and future classes to come.

In a quick overview, the client requested an animated short, web and flash media to showcase UC Berkeley’s excellence, welcome the Class of 1969 to campus, and provide a simple way for graduates to donate. Overall, the project was a sophisticated and fantastic client/creative experience, working with alumni and individuals who contribute to UC Berkeley’s ‘excellence’.

See more work, or explore other educational services and work associated with City Year, University School, Supreme Bar Review and more. of work like this here.

Madorsky Law Practice

Beachwood Legal – Larry Madorsky Law Practice

Beachwood Legal

Lab Work – Larry Madorsky Law

Larry Madorsky – Madorsky Law Practice (previously Beachwood Legal) 

Web • New Custom • Paper-to-Web • Hosting • Domains • Marketing Website • CMS

Thanks to the Madorsky Law Practice (formerly known as Beachwood Legal at the time). A wonderful connection from a close friend of the business stretching back into the mid 2000’s. The client was looking for a ‘new’, practical approach to sharing practice information, preference on communication and testimonials. Client retention and repeat customers were favorable to the practice.

Value in Customer Recommendations and Testimonials

To begin, testimonials (both digital and hand written) were the cornerstone or main feature of the site. Early to adoption of online marketing, coupled with online testimonials and helpful content, helped boost the law practice’s online presence. From the customers perspective, value was in customer feedback in testimonial form. Honestly, and we heard it many times, testimonials having a positive and long-term loyal benefits.  Innumerable amounts of support from our perspective. A keen practice, for those customers who were new and/or in need of legal counsel. A great case of online ‘word of mouth’ economics. The content helped to  explain the services he and his team provided, and the sharing of testimonials helped turn cases and a profit for this practice.

The main goal was to broaden the practice’s online presence with a multi-domain strategy, add testimonials online and create a new marketing/communication channel for his clients. Takeaway, this was a highly successful implementation of the Domain Strategy designed as a ‘hub and spoke’ model – a custom domain strategy and marketing website to address SEO, Learn Analytics, while limiting expenses spent on ads/Adwords. A precursor to social media, using customer outreach to improve customer interaction.

It was a pleasure to work with Larry and his team members, glad to have had the chance to work with Mr. Madorsky and family. For other law examples or looking for MPRE study guides and test prep for the bar, check out Supreme Bar Review for Bar Studies.