Lab Work Archives

Lab Work – Perhaps, the best way to show ‘work’ or work in progress; in most cases, the purpose is to highlight the struggle to find a solution, the test effort and the learning that takes place when fixing stuff. Or another way to share various phases of the problem solving process – hypothesize: test, learn and apply.

September 5, 2018September 26, 2024

Wayback

thRemembering The Past

Time Travel back via the Wayback Machine

Lab Work – Wayback

Peak Into Our Past – A Looking Glass Perhaps. Need a quick fix? Slide into the Internet Wayback Machine.

We go, way, way, back… Take a look at your business, your online presence, and what the web means to your customers. What better way to do this than by using the time machine web service? We use this with a touch of humor, but it’s more about learning from your past. Explore what failures there may have been and turn them into wins. We look back to the year 2000 and examine the internet from within.

GeoCities Flashback

Not GeoCities … that was ages ago. Use the Wayback to quickly search. By doing so, we can uncover all sorts of treasures. We are always seeking innovative ways to market and brand websites, find inspiration, and see how far we’ve come. We are constantly striving to strike a healthy balance between the modern and contemporary designs our clients envision and ask us to create.

We utilize simple, effective tools to communicate, operate and compete. Sounds simple, right? Let’s simplify.

Give it a try, the Wayback Machine. What’s the big deal? Anyhow, need a simple, effective solution, give us a call.

October 1, 2017September 19, 2024

RG Way Painting Contractor

Handyman and Construction Service

Contractor

Lab Work – Painting Contractor Web Work

Bootstrap CMS Website, for CT base RG Way Painting Contractor.

Customer Request and Focus on Family

First, let’s start with client preferences and requests for the website – ideally, an optimized, easy-to-use, user-friendly, photogenic, mobile-first design. The goal is to provide customers with an online experience that mirrors the quality of service they receive in person. Personal care and customer immersion are two key takeaways and factors to include in the design.

It’s worth noting the business was a father and son operation, that covered the Southern Shore of Connecticut, Hartford, New York and Pennsylvania. It was a small two-man operation focused on providing residential and commercial expertise and care. The main focus was on customer service experience, with the aim of making potential new customers and returning customers feel valued.

The client wanted his customers to see the care and experience the craftsmanship and level of service for themselves. The goal was to help customers envision themselves in their new or renovated spaces upon completion. This approach helped maintain loyal customers and emphasized long-term customer relationships, friendships, and partnerships. Additionally, sharing customer feedback and recommendations based on recent work completed added a personal touch to the business.

Residential and Commercial Clients

Secondly, the point here was to highlight professional level/portfolio level work both indoors and outdoors including residential and commercial spaces. RG Way Painting Contractor offers painting services, general contractor services as well as handyman services. All services are of extremely good workmanship and are local to the Southern Connecticut market. The most important aspect of this work example was a quick portfolio site for clients to experience the RG Way experience. This includes sharing more about the planning-to-construction process, including clean up and payment. The goal is to provide ‘white-glove’ concierge level services, finding the right solution for your great investments

Communication and updates were also included in the scope for RG Way Painting Contractor. Customer feedback, recommendations and advocacy are a must, has this client had over 25 years experience and loyal customers willing to share their appreciation of completed work. It is always great to see such great services, professionalism and care for customer needs.

October 1, 2017September 24, 2024

The Xpat Desk

Expatriate Concierge Services

The Xpat Desk

Lab Work – Web Work

Local for profit White-Glove Concierge Service. The Xpat Desk, was specifically designed for expatriates moving back to the United States. We assisted in building the marketing, branding and strategic message across various platforms such as the web, marketing materials, presentations, business cards and more (marketing collateral including logos, single-page websites, mailers, brochures, etc).

Our goal was to present one voice, exuding confidence and professionalism in our concierge service. We aimed to create a cohesive team with one brand, offering the highest level of care while looking out for the best interests of the client, their family, and friends. Our services went beyond just helping with the process of finding and an expat’s next home in the States, but also included assistance with furniture, clothing, storage, personal effects, and everything else needed to establish a new home in the United States of American. The Xpat Desk is a white-glove service dedicated to finding all products and services to welcome home expats.

Below, you will find the initial roll out of logos, showcasing a ‘door’ or portal symbolizing a threshold or new beginning. The slight shadow is meant to provide a subtle cue for services available day or night. We chose a traditional font style to blend old-world charm with modernity, symbolizing the journey from beginning to end, starting with a positive, memorable, and smooth conclusion.

October 1, 2017September 27, 2024

Web Studies

Accounting Services

OHPASCO

Lab Work – Web Work

Web studies include three examples, OHPASCO, Clapboard Video and Talented Yound. Find each example below.

Starting with OHPASCO, a local small accounting business, based in Shaker Heights, Ohio (Cleveland,OH). The client, a close friend, was looking to establish a marketing presence online targeting family, friends and tertiary contacts. The main goal was to expand the business’s online presence across Ohio, Pennsylvania, and New York(Mid Atlantic Region).

Furthermore, with the increasing popularity of shared hosting and cloud based professional accounting services, the focus shifted towards implementing a marketing website to provide information and gather contacts, along with a practical hosting solution.

This work was a foundational study on mobile-first or device-agnostic design. It focused on adding a Bootstrap-lite WordPress website, business on a page (infinite scroll) or a CMS to serve up marketing content. The goal was to provide monthly updates and a home for social media to drive traffic and encourage visitors to call or schedule an appointment to learn more.

Clapboard Video

Lab Work – Web Work, Clapboard Video

Next, we have Clapboard Video, a local small business that specializes in digital wedding video and photography services. They offer full coverage of pre and post-wedding celebrations.

Talented Young

Lab Work – Web Work

Finally, we are excited to highlight Talented Young, a local startup that aims to showcase design portfolios in a Facebook-wall like format. They use cards to display individuals’ skills, talents and contact preferences, creating a virtual portfolio for creatives, architects and more. That’s Talented Young in a nutshell.

Our main focus has been on improving the designer experience, exploring possible communication channels, identifying favorites, and presenting internal offers. The design was created as a study for a large project, an academic proposal, or an online student portfolio offered by a franchisee (school) or private institution.

The owner had great international exposure and was friendly and open to an iterative design and release strategy. They were an early adopter of agile and/or scrum development methodologies, focusing on practical use of the system to develop only the most important, shippable deliverables.

Although some of these studies or websites are no longer available online, you can find our latest design and website builds by using the portfolio tag in the search feature. Follow us on X @salleetech.

October 1, 2017September 27, 2024

Sue Nami Swims

Local Nonprofit, Children’s Book and Swim School

Sue Nami

Lab Work – Web Work – Sue Nami Swims

Local not-for-profit, swim academy focused on spreading the importance of swimming safety. The Klein Swim Academy proudly presents Sue Nami Swims.

Sue Nami Swims is a clever children’s book concept, marketing materials and website dedicated to water awareness. Follow along as Sue Nami learns important safety lessons in and around the pool, increases water awareness, and celebrates the fun we all have in the pool, bay, and ocean alike.

Visit the website, to learn about the nonprofit, and donate. The team focuses on swim safety, swimming basics, the importance of teaching basic, swim survival skills, and having fun around the pool! An excellent idea and a great book series on swim safety.

Explore other work, both for profit and nonprofit, created and developed for customers like you from around the county.

October 1, 2017September 27, 2024

Business Services

Business and Creative Services

Let’s Partner Up, Transform & Simplify

Lab Work – Business Services, Transforming the holistic business and IT ecosystem

A partnership is being formed to accelerate business services, functions, strategy, and brand, transforming the holistic ecosystem. Let’s collaborate to streamline change. Below you will find business and IT channels, as well as past and present roles within the local community, global market and knowledge/expertise.

Strategic Scope, Transformation, Understanding, Throughput/Variation and Change

With over 24 years of experience in the various industries worldwide, including: Advertising, Business Administration, Business Services, Finance, Engineering, Healthcare, Insurance, Restaurant, Production, Investment, Marketing, Retail, Global Technology, Consulting, Defense, Utility, and more. I have honed my skills in finding the right fit. Whether it’s connecting with the right people, tackling complex problems, providing notch services, or maximizing the bottom line, I am dedicated to achieving success in every endeavor.

Current Leadership Roles:

Manatee Chamber of Commerce, and Better Business Council Member ’23 – present
Siesta Key Chamber of Commerce, ’21 – ’23
UXPA – Member At Large, ’07 – ’12, ’23 – present
AIGA – Member At Large, ’07 – ’12, ’23 – present
Academy of Model Aeronautics – Member, ’18 – ’23
Certified Scrum Professional, Advanced Certified Scrum Master, Certified Scrum Master – Scrum Alliance, ’19
Professional Scrum Master, Product Owner – Scrum.org, ’16

Previous Leadership and Business Services Roles:

IBM Blue Core Coach, Coach Supervisor, ’19
IBM Agile Achiever, ’19
IBM Social Ambassador, ’18 – ’19
HOA – Treasurer, ’16 – ’17
UXPA – Director Of Experience, ’10 – ’11
AIGA – Director Of Experience, ’10 – ’11
SHCC – Junior Board, Membership ‘7 – ‘8
Lacrosse Coach – Elementary, High School, Grad/Post Grad and University ’02 – ’18

Education:

iOS and MacOS Certified Technician, Apple, ’18
IT Support, Google, ’18
Business Analytics, Harvard University, ’18 Cohort (in progress)
Agile Development Program, University of Virginia, Darden School, ’16
Master of Business Administration, University of Phoenix, ’07
Interactive Web Technologies, The Art Institute of Pittsburgh, ’05
B.A. Graphic Design, Minor in Fine Arts, Marymount University, ’03

Creative Services

For more information, first delve into our work. If you have questions, please reach out. We are a full service design shop as well. Graphics, logos, desktop publishing and more. If you’re interested in seeing our latest sketches and art projects, see those on X @salleetech. Check those out, posts are shared two to 3 times per week; if you like what you see or want to join in give us a follow.

Other Services and Project Information

Looking for more information on Sallee Technology, interested in learning more about us and our services? Browse our servicing content, click to learn more: Comprehensive Services and Our Trusted Services.

October 1, 2017September 25, 2024

Continental Indoor Lacrosse League

CILL (CI2L): 2012 – Pres.

Lab Work – CILL

CILL – Continental Indoor Lacrosse League 2011-Present

Web • Pro/AM Box League • Hosting • CMS Content Management System • DB Database Management • Social/Traditional Media(print • Marketing • Analytics.

The highly anticipated Continental Indoor Lacrosse League virtual presence exceeded expectations with it’s online league website. The website was created to compete with other CMS (see our other CMS examples) or CMS like products like Sports Engine and Team Unify (now a subsidiary of Sports Engine). It provided live action play, game clips, in-game video, and league marketing for ownership/franchisees, media and league updates. The board aimed to deliver real-time content, (location based) information, real-time stats to attract fans to the Continental Indoor Lacrosse League.

The website also served as an archive, offering historical games, content, updates, and more for past events. This marked an important evolutionary step for the governing body and the organization as a leadership group. Introducing new franchise opportunities, teams, communication stability among league resources, management team, leadership, and inter-league play. The website was the primary source for all games, web broadcasts, and the intercontinental governing body for the league. It provided real-time player information for players, referees, and fans in both the US and Canada.

Looking for more lacrosse design, marketing and business results; learn more about our other lacrosse focused work by Pat Kennedy owner of Kennedy Lacrosse and Jim Kennedy, owner of Lefty Lacrosse.

October 1, 2017September 25, 2024

Lefty Lacrosse – Design & Texture

Lefty Logo – Lefty Lacrosse – Design & Texture

Lab Work – Lefty Textures and Patterns

Lefty Lacrosse – Design & Textures, Logo Patterns and more

Lefty Lacrosse – Design & Texture – In addition to our original post, the client was looking for something new, to rebrand the business. After a few rounds of design concepts we settled on this this, the LL reversed with the spines of the Uppercase L back-to-back. This logo not only had a strong visual presence but also proved to be useful in various applications such as on the website, online, print media and merchandise. The texture added depth to the site and helped in brand recognition and usefulness elsewhere (website, online, print media, merch etc.). Texture could be used around the site, bring depth to the site and help bring recognition to the brand.

The logo also symbolizes the ‘apex’ of the mountain, representing the highest point and elevation of the product. The shortened ‘L’ horizontal bar signifies the landscape. The ‘fire-engine’ red color is a nod to the client’s career @lefty at the University Of Massachusetts. Another success of the logo is its ability to stand alone or be used as a design element. Over time we discovered that the logo could be incorporated into textures, highlight elements, high fade/low opacity elements, background designs, and more. This versatility makes it perfect for enhancing website pages and lacrosse merchandise.

Overall, the new logo for Lefty Lacrosse successfully captures the essence of the brand and provides a strong visual identity across various platforms. Learn more about our other lacrosse focused work, such as our league work for the CILL and for Jim’s (Lefty Lacrosse) brother, Patrick and Kennedy Lacrosse.

October 1, 2017September 24, 2024

The Expanded Form

Energy, Direction and Design

XPF – The Expanded Form Band

Lab Work – XPF

XPF Band – Local VA, DC

Traditional Media • Cover Art • Artwork • Marketing

First, there was a local band in and around DC, known as The Expanded Form (XPF). The band was in search of new artwork, new artwork, heavily influenced by the post-industrial era, grunge, and emo scenes. They preferred playing at smaller venues, like small theaters and backyard shows, as opposed to stadium-sized venues. The band was based out of Northern Virginia and consisted of GWU students and more.

Creative Direction

Next, let’s talk about the creative direction. The designs are emotional, meant to embody old world traveling bands that used to tour stadiums. The idea is to simply stencil equipment white spray paint. It’s simple, easy-to-do and easy to recognize on the road. Each piece is lettered to keep track of speakers and accessories as bands moved from one venue to another. The direction was grainy, diffused, and simple. The stenciled letters had fuzziness to them, clear but not clean-edged up close. It’s a metaphor perhaps, spray painted, beat up, washed over and washed out. The second design shared has firetruck red backdrop, stage lighting, bleaching out the frame. This gives the illusion or the viewer the feeling of a first-person view, in the crowd under the lime light.

Heavily Processed, Over-processed; Energy

Lastly, we have the band actively playing, the piece is heavily shopped’ edited, pre-typography, in collage form. It’s a tri-tone creative piece developed as a poster or advertisement for showtimes and ticket sales. It mixes highlights and low light, an over-processed concept featuring white and blue (almost electric blue). Ultimately, the image was created to mimic or capture the stage energy, the raw power behind the music and cohesive sound.

XPF

XPF LP

Marketing

October 1, 2017September 27, 2024

Supreme Bar Review

Personalized Bar Exam Coaching via Supreme Bar Review

Lab Work – Supreme Bar Review

Try Supreme Bar Review, Get Help With The MPRE, Personalized Exam Coaching, Lectures and more.

Explore the premier reference resource in print, online lectures, tutoring options and workshops all within one learning platform. The owner, who is also the owner/operator of a family business, was looking to market the site differently. They wanted to clean up the website and enhance the database.

Further development included operating multiple parent and child sites concurrently driven by WPD, PHP, plugins and eCommerce solutions for online book sales. More details included Web • PHP(Backend) • DB • eCommerce/Shopping Cart. This was a crowning achievement for us at Sallee Technology. Additionally, we focused on building out the reference materials and shop experience, workshops, lectures and videos as mentioned earlier, making it all-encompassing.

It was a pleasure to work with Marc and his creations, glad to have had the chance to work with Mr. Rossen and family. For other law examples or looking for family planning, a local practice and Beachwood attorney, check out Madorsky Law Practice for legal help.

This was a time of great growth, transitioning traditional ‘reference materials’ and book products online while offering more dynamic resource and in-person learning opportunities with more versatile, global, consumable product offering. We aimed to solidify our position as the only source for bar examination preparation, study guides, lessons, and more.

Before you go, explore other educational services and work associated with The University of Cal. Berkeley, City Year, University School and more. Enjoy!