Lacrosse, North American Indian game of baggataway, in which two teams of players use stick implements (crosses) to catch, carry, or throw a ball
Lab Work – CILL
CILL – Continental Indoor Lacrosse League 2011-Present
Web • Pro/AM Box League • Hosting • CMS Content Management System • DB Database Management • Social/Traditional Media(print • Marketing • Analytics.
The highly anticipated Continental Indoor Lacrosse League virtual presence exceeded expectations with it’s online league website. The website was created to compete with other CMS (see our other CMS examples) or CMS like products like Sports Engine and Team Unify (now a subsidiary of Sports Engine). It provided live action play, game clips, in-game video, and league marketing for ownership/franchisees, media and league updates. The board aimed to deliver real-time content, (location based) information, real-time stats to attract fans to the Continental Indoor Lacrosse League.
The website also served as an archive, offering historical games, content, updates, and more for past events. This marked an important evolutionary step for the governing body and the organization as a leadership group. Introducing new franchise opportunities, teams, communication stability among league resources, management team, leadership, and inter-league play. The website was the primary source for all games, web broadcasts, and the intercontinental governing body for the league. It provided real-time player information for players, referees, and fans in both the US and Canada.
Looking for more lacrosse design, marketing and business results; learn more about our other lacrosse focused work by Pat Kennedy owner of Kennedy Lacrosse and Jim Kennedy, owner of Lefty Lacrosse.
Lab Work – Lefty Textures and Patterns
Lefty Lacrosse – Design & Textures, Logo Patterns and more
Lefty Lacrosse – Design & Texture – In addition to our original post, the client was looking for something new, to rebrand the business. After a few rounds of design concepts we settled on this this, the LL reversed with the spines of the Uppercase L back-to-back. This logo not only had a strong visual presence but also proved to be useful in various applications such as on the website, online, print media and merchandise. The texture added depth to the site and helped in brand recognition and usefulness elsewhere (website, online, print media, merch etc.). Texture could be used around the site, bring depth to the site and help bring recognition to the brand.
The logo also symbolizes the ‘apex’ of the mountain, representing the highest point and elevation of the product. The shortened ‘L’ horizontal bar signifies the landscape. The ‘fire-engine’ red color is a nod to the client’s career @lefty at the University Of Massachusetts. Another success of the logo is its ability to stand alone or be used as a design element. Over time we discovered that the logo could be incorporated into textures, highlight elements, high fade/low opacity elements, background designs, and more. This versatility makes it perfect for enhancing website pages and lacrosse merchandise.
Overall, the new logo for Lefty Lacrosse successfully captures the essence of the brand and provides a strong visual identity across various platforms. Learn more about our other lacrosse focused work, such as our league work for the CILL and for Jim’s (Lefty Lacrosse) brother, Patrick and Kennedy Lacrosse.
Lab Work – Lefty Lacrosse
Lefty Lacrosse – Training, Gear and Lacrosse Community from Ohio, Massachusetts; Vegas-to-Idaho and back.
Web • Hosting • Shopping/eCommerce • CMS Content Management System • Payment/Donations • Analytics
A local business is bringing ‘merchandise’ and rasta gear to the market. The gear is combined with a message of leadership and love for the game, as well as a coordinated effort and a new teaching method focused on ambidextrous and left-handed game play, all integral parts of outdoor lacrosse game.
The brand quickly great due to early adoption of online content, selling gear online, and coaching. Additionally they shared gear (including t-shirts, socks and other rasta wearables), teaching methods, and game play with various skill levels in cities across d the county and beyond.
Overall, the new logo for Lefty Lacrosse successfully captures the essence of the brand and provides a strong visual identity across various platforms. Learn more about our other lacrosse focused work, such as our league work for the CILL and for Jim’s (Lefty Lacrosse) brother, Patrick and Kennedy Lacrosse. Checkout @leftylacrosse on X or other articles for lacrosse news, leagues and startups..
Lab Work – Leadership, Personal Growth and Training
Experienced Personal and Group Instruction by Patrick Kennedy – Kennedy Lacrosse
Web • Hosting • Webmail • Social & Traditional Media • Marketing • Analytics
Kennedy Lacrosse, a local startup business, was looking to advertise beyond the local market. Specifically beyond the limitations associate with non-web related media channels such as the local paper or radio media markets.
A few specific goals were defined, marketing gear for kids and youths moving through the program utilizing mass media and starting a social present on platforms like Twitter, and quickly expanding to sport’s footprint by developing connections back home in NY, specifically focusing on his alma mater and college town of Syracuse, as well as a few areas around the county to grow the sport. The focus was on leadership in the lacrosse community and partnership marketing opportunities at scale.
In hindsight, similar activities were ironed out with another family business partner Jim, the brother and owner of Lefty Lacrosse. Or Learn more about our other lacrosse focused work, such as our league work for the CILL.
In conclusion, once again, Kennedy Lacrosse focuses on young athletes with high-energy, high-sport IQ, a hunger to achieve. Two, learn the ability to successfully execute a plan, delivering results on the field, at home and in the classroom.
