The Xpat Desk

Lab Work – Web Work

Local for profit White-Glove Concierge Service. The Xpat Desk, was specifically designed for expatriates moving back to the United States. We assisted in building the marketing, branding and strategic message across various platforms such as the web, marketing materials, presentations, business cards and more (marketing collateral including logos, single-page websites, mailers, brochures, etc).

Our goal was to present one voice, exuding confidence and professionalism in our concierge service. We aimed to create a cohesive team with one brand, offering the highest level of care while looking out for the best interests of the client, their family, and friends. Our services went beyond just helping with the process of finding and an expat’s next home in the States, but also included assistance with furniture, clothing, storage, personal effects, and everything else needed to establish a new home in the United States of American. The Xpat Desk is a white-glove service dedicated to finding all products and services to welcome home expats.

Below, you will find the initial roll out of logos, showcasing a ‘door’ or portal symbolizing a threshold or new beginning. The slight shadow is meant to provide a subtle cue for services available day or night. We chose a traditional font style to blend old-world charm with modernity, symbolizing the journey from beginning to end, starting with a positive, memorable, and smooth conclusion.