CILL (CI2L): 2012 – Pres.
Lab Work – CILL
CILL – Continental Indoor Lacrosse League 2011-Present
Web • Pro/AM Box League • Hosting • CMS Content Management System • DB Database Management • Social/Traditional Media(print • Marketing • Analytics.
The highly anticipated Continental Indoor Lacrosse League virtual presence exceeded expectations with it’s online league website. The website was created to compete with other CMS (see our other CMS examples) or CMS like products like Sports Engine and Team Unify (now a subsidiary of Sports Engine). It provided live action play, game clips, in-game video, and league marketing for ownership/franchisees, media and league updates. The board aimed to deliver real-time content, (location based) information, real-time stats to attract fans to the Continental Indoor Lacrosse League.
The website also served as an archive, offering historical games, content, updates, and more for past events. This marked an important evolutionary step for the governing body and the organization as a leadership group. Introducing new franchise opportunities, teams, communication stability among league resources, management team, leadership, and inter-league play. The website was the primary source for all games, web broadcasts, and the intercontinental governing body for the league. It provided real-time player information for players, referees, and fans in both the US and Canada.
Looking for more lacrosse design, marketing and business results; learn more about our other lacrosse focused work by Pat Kennedy owner of Kennedy Lacrosse and Jim Kennedy, owner of Lefty Lacrosse.